There's a way to make your retargeting work even harder, it's called a prospecting campaign and it's sure-fire way to discover and engage new customers.
Grow your audience.
Prospecting campaigns target people who have yet to visit your site, helping you to build your customer base and increase your online conversions.
Double duty data.
Prospecting campaigns use insights around your data to find new audiences similar to your existing customers, ensuring your display ads reach the right people.
Prospecting and retargeting campaigns make a great team. Together, they target new and existing customers for even better results.