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What is Retargeting?
Retargeting is a way to convert browsers into buyers; bringing back the 98% of people who don't buy on their first visit to your website.
Retargeting uses your data to create and display ads to users who visited your site but didn't complete a purchase, enticing them to return and close the deal.
What makes retargeting so effective? Retargeting works because it focuses on people who have already shown interest in your brand, which means a higher rate of click throughs and online conversions